:root {
  --bg: #ffffff;
  --ink: #23405a;
  --muted: #4d6579;
  --faint: #7d94a6;
  --line: #e3edf4;
  --dove: #2f9fd0;
  --dove-deep: #1e7fae;
  --dove-ink: #155e85;
  --gold: #e3a92e;
  --gold-soft: #faf0d7;
  --sky: #eef7fc;
  --cream: #fdf9ef;
  --card: #ffffff;
  --radius: 12px;
  --max: 1080px;
  --font: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --serif: Georgia, "Times New Roman", serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.65;
  font-size: 17px;
}
a { color: var(--dove-deep); }
img, video { max-width: 100%; height: auto; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* Header */
.site-header {
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  background: rgba(255,255,255,.96);
  backdrop-filter: blur(6px);
  z-index: 50;
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
}
.brand img { height: 40px; width: auto; }
.brand .wordmark {
  font-weight: 800;
  font-size: 20px;
  color: var(--ink);
  letter-spacing: -.5px;
}
.brand .wordmark span { color: var(--dove); font-weight: 400; }
.nav a {
  color: var(--muted);
  text-decoration: none;
  margin-left: 28px;
  font-size: 15px;
  font-weight: 600;
}
.nav a:hover { color: var(--dove-ink); }
.nav a.cta {
  background: var(--dove);
  color: #fff;
  padding: 9px 18px;
  border-radius: 999px;
}
.nav a.cta:hover { background: var(--dove-deep); color: #fff; }

/* Hero */
.hero {
  position: relative;
  overflow: hidden;
  padding: 96px 0 72px;
  text-align: center;
  background:
    radial-gradient(ellipse 70% 60% at 50% 0%, var(--sky) 0%, transparent 70%),
    linear-gradient(180deg, #fbfdff 0%, var(--cream) 100%);
}
.hero .dove-bg {
  position: absolute;
  top: -40px;
  left: 50%;
  transform: translateX(-50%);
  height: 340px;
  opacity: .10;
  mix-blend-mode: multiply;
  pointer-events: none;
}
.hero h1 {
  position: relative;
  font-family: var(--serif);
  font-weight: 400;
  font-size: 50px;
  line-height: 1.18;
  letter-spacing: -.5px;
  margin: 0 0 18px;
  max-width: 780px;
  margin-left: auto;
  margin-right: auto;
  color: var(--ink);
}
.hero h1 em { font-style: italic; color: var(--dove-deep); }
.hero p.lede {
  position: relative;
  font-size: 20px;
  color: var(--muted);
  max-width: 640px;
  margin: 0 auto 32px;
}
.hero .rule {
  width: 64px;
  height: 3px;
  background: linear-gradient(90deg, var(--dove), var(--gold));
  border-radius: 2px;
  margin: 0 auto 28px;
}
.btn {
  display: inline-block;
  background: var(--dove);
  color: #fff;
  font-weight: 700;
  padding: 14px 32px;
  border-radius: 999px;
  text-decoration: none;
  font-size: 17px;
  box-shadow: 0 6px 20px rgba(47,159,208,.28);
}
.btn:hover { background: var(--dove-deep); color: #fff; }
.btn.ghost {
  background: transparent;
  color: var(--dove-deep);
  border: 2px solid var(--dove);
  margin-left: 12px;
  box-shadow: none;
}
.btn.ghost:hover { background: var(--sky); color: var(--dove-ink); }
.hero-note {
  position: relative;
  margin-top: 18px;
  font-size: 14px;
  color: var(--faint);
}

/* Sections */
section { padding: 72px 0; }
section.alt {
  background: linear-gradient(180deg, var(--sky) 0%, #f7fbfe 100%);
}
h2.section-title {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 36px;
  letter-spacing: -.5px;
  text-align: center;
  margin: 0 0 10px;
}
.section-rule {
  width: 48px;
  height: 3px;
  background: linear-gradient(90deg, var(--gold), var(--dove));
  border-radius: 2px;
  margin: 0 auto 16px;
}
p.section-sub {
  text-align: center;
  color: var(--muted);
  max-width: 640px;
  margin: 0 auto 44px;
  font-size: 18px;
}

/* Steps */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.step {
  background: var(--card);
  border: 1px solid var(--line);
  border-top: 3px solid var(--dove);
  border-radius: var(--radius);
  padding: 30px 28px;
  box-shadow: 0 8px 24px rgba(35,64,90,.06);
}
.step .num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 38px;
  height: 38px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--dove), var(--dove-deep));
  color: #fff;
  font-weight: 800;
  margin-bottom: 14px;
}
.step h3 { margin: 0 0 8px; font-size: 19px; font-family: var(--serif); font-weight: 700; }
.step p { margin: 0; color: var(--muted); font-size: 15.5px; }

/* Deliverables */
.deliv {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.deliv-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 28px;
  box-shadow: 0 8px 24px rgba(35,64,90,.06);
  position: relative;
  overflow: hidden;
}
.deliv-card::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--dove), var(--gold));
  opacity: .7;
}
.deliv-card h3 { margin: 0 0 8px; font-size: 19px; font-family: var(--serif); font-weight: 700; }
.deliv-card p { margin: 0; color: var(--muted); font-size: 15.5px; }
.deliv-card .icon { font-size: 26px; }

/* Pricing */
.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}
.tier {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  background: #fff;
  display: flex;
  flex-direction: column;
  box-shadow: 0 8px 24px rgba(35,64,90,.06);
}
.tier.featured {
  border: 2px solid var(--dove);
  box-shadow: 0 16px 40px rgba(47,159,208,.16);
}
.tier h3 { margin: 0 0 4px; font-size: 20px; font-family: var(--serif); }
.tier .price { font-size: 40px; font-weight: 800; letter-spacing: -1px; margin: 8px 0 2px; color: var(--dove-ink); }
.tier .per { color: var(--faint); font-size: 14px; margin-bottom: 18px; }
.tier ul { list-style: none; padding: 0; margin: 0 0 24px; flex: 1; }
.tier li {
  padding: 7px 0 7px 28px;
  position: relative;
  font-size: 15.5px;
  color: var(--muted);
}
.tier li::before {
  content: "✓";
  position: absolute;
  left: 4px;
  color: var(--dove);
  font-weight: 800;
}
.tier li.no { color: var(--faint); }
.tier li.no::before { content: "-"; color: var(--faint); }
.tier .btn { text-align: center; }

/* FAQ */
.faq { max-width: 720px; margin: 0 auto; }
.faq details {
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 18px 22px;
  margin-bottom: 12px;
  background: #fff;
  box-shadow: 0 4px 14px rgba(35,64,90,.05);
}
.faq summary {
  font-weight: 700;
  cursor: pointer;
  font-size: 17px;
  font-family: var(--serif);
}
.faq p { color: var(--muted); margin: 12px 0 0; font-size: 15.5px; }

/* CTA band */
.cta-band {
  position: relative;
  overflow: hidden;
  background: linear-gradient(135deg, var(--dove-ink) 0%, var(--dove-deep) 60%, #2a6a94 100%);
  color: #fff;
  text-align: center;
  padding: 80px 0;
}
.cta-band .dove-bg {
  position: absolute;
  right: -60px;
  top: 50%;
  transform: translateY(-50%);
  height: 380px;
  opacity: .14;
  pointer-events: none;
}
.cta-band h2 {
  position: relative;
  margin: 0 0 12px;
  font-size: 36px;
  letter-spacing: -.5px;
  font-family: var(--serif);
  font-weight: 400;
}
.cta-band p { position: relative; color: #cfe6f2; max-width: 560px; margin: 0 auto 28px; font-size: 18px; }
.cta-band .btn { position: relative; background: var(--gold); color: #3d2f07; box-shadow: 0 6px 20px rgba(0,0,0,.25); }
.cta-band .btn:hover { background: #f0be45; color: #3d2f07; }

/* Footer */
footer {
  border-top: 1px solid var(--line);
  padding: 44px 0;
  color: var(--faint);
  font-size: 14.5px;
  background: #fbfdff;
}
footer .wrap {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 16px;
}
footer .brand img { height: 32px; }
footer a { color: var(--faint); }

/* Responsive */
@media (max-width: 820px) {
  .hero h1 { font-size: 36px; }
  .steps, .deliv, .tiers { grid-template-columns: 1fr; }
  .nav a:not(.cta) { display: none; }
  section { padding: 52px 0; }
  .hero .dove-bg { height: 220px; }
}